I Believe There is Value Here


Smart Marketing

Here are some links to my favourite marketing people and resources.  Yes, I have met and studied with Roy and Bob and I am helping Tim with an important project of his:

  • http://www.ogilvy.com/about-david-ogilvy/
  • http://adcontrarian.blogspot.ca/
  • http://davetrott.co.uk/
  • http://www.mondaymorningmemo.com/
  • https://timmilesandco.com/
  • http://www.ddb.com/BillBernbachSaid/more-about-bill/biography.html
  • https://www.youtube.com/watch?v=S2NUayn2vP0 and other videos from Professor Ritson

Old School Favourites

As an "old school marketer" I believe in the basics.  The 4Ps (product, place, price and promotion) are the essential guide to building a strong foundation.  Here are some links to terrific core material and thinking:

  • http://www.drucker.institute/about-peter-f-drucker/
  • http://www.philkotler.com/
  • https://hbr.org/2016/08/a-refresher-on-marketing-myopia

Other Great Thinking

These people have written wonderful books about creativity, getting ideas to succeed, what motivates people, etc.  Plenty to think about and relate to your situation and some have resources available to download:

  • http://www.danpink.com/
  • http://heathbrothers.com/
  • http://goodbadstrategy.com/

Leadership and Accountability

I admire great leaders and how they bring out the best in their team and company results. We can learn a lot from these leadership icons:

  • http://www.coachwooden.com/
  • http://www.vincelombardi.com/
  • https://www.stephencovey.com/
  • http://www.leadershipchallenge.com/home.aspx

I am the first MacKay CEO Forums Chair in Winnipeg:  https://mackayceoforums.com/